Brooks - Boston

Capturing the Boston Marathon for Brooks meant embodying the runners' hard work and dedication. We knew there were no second chances, and to get the shot, we had to be relentless. Our team navigated the 26.2-mile course with a running gun, utilizing cars, bikes, and their own two feet to be in the right place at the right time.

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About the project

The Boston Marathon is more than just a race; it's a 26.2-mile, multi-city event with thousands of runners and spectators. Our on-the-ground team was prepared for every challenge, moving quickly and thinking on their feet to capture dynamic, high-impact visuals that matched the ferocity of the race.

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final results

Our commitment to the race resulted in a comprehensive set of dynamic visuals that perfectly captured the dedication of the runners and the spirit of the event. The final product was a testament to our team's adaptability and willingness to do whatever it takes to get the shot.

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"LOOK gave us a fresh perspective we were looking for in Boston. They have a lean, no excuses approach that allows us to do our job in producing an event and not worrying about having the right video coverage."

— Leah Graham, Events and Strategic Partnerships Brooks Running

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