Brooks - Hype Fest
A brand’s deepest connections are forged through the shared passions of its community. Our job was to secure the authentic excitement and distinct atmosphere of this event, ensuring its power lives on. We documented the genuine connections being made between runners from all backgrounds, capturing a collective energy that elevated both the community and the sport.
About the project
Hype Fest is a weekend for the Brooks community designed celebrate a shared love for running. Our team was tasked with capturing the energy of the weekend, from on-the-go moments to structured events. We navigated the party with an eye for authentic connections, documenting the shared experiences and collaborative spirit that define Brooks.
final results
The final product was a comprehensive collection of high-impact visuals and video assets that perfectly captured the spirit of community and collaboration. These assets provide a lasting record of the event's authentic energy, giving the brand powerful content to use across all of its channels.
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