Brooks - Dustin

Brooks Running brought LOOK Studios in to produce the Dustin Poirier installment of "Let's Run," their ongoing long-form YouTube series. LOOK was there to capture who Poirier is — retired fighter, Lafayette native, father, and founder of the Good Fight Foundation — and the life he's built in the city he's from. We built the production around four locations that traced who he is: the training track, his gym, downtown Lafayette, and Prejean's, the Cajun restaurant connected to his community work. All of it was already there. Our job was to get it on camera.

The unexpected arrival of Poirier's youngest child the morning of the shoot cut the schedule from eleven hours to three. LOOK rebuilt the production in real time, making every cut against a clear picture of the story rather than at random. A shot list of roughly a hundred setups became twenty, each chosen because it carried something Dustin's story couldn't afford to lose. Fifty interview questions distilled to twenty, each mapped to the emotional arc the team had built before arriving in Lafayette. Poirier showed up focused and ready. LOOK delivered the full package on schedule: long-form YouTube video, short-form content assets, and photography. The production held because the story was already solved. That's the work LOOK does before the cameras roll.