Brooks - Joey

Joey Daccord's story embodies the perseverance that defines elite athletes. As a Brooks brand ambassador and Seattle Kraken goaltender, his journey from being selected 199th overall in the 2015 NHL Draft to achieving the first-ever Winter Classic shutout represents the kind of narrative that resonates far beyond hockey. Our team was tasked with capturing the depth of his story for Brooks' "Let's Run There" campaign—documenting his philosophy on preparation, the pivotal moments that shaped his career through minor leagues and injuries, and the unwavering support system that kept him moving forward. We approached this shoot in Seattle with the goal of revealing the person behind the pads, showing how dedication and mental toughness translate across all forms of athletic pursuit.

The final deliverables provided Brooks with a compelling athlete narrative that extends their brand message beyond running into the broader world of athletic excellence. Through intimate storytelling and dynamic footage, we crafted content that highlights Joey's journey from NCAA standout to NHL success, his championship run with the Coachella Valley Firebirds, and the mindset that defines his approach to performance. These assets give Brooks authentic content that connects their "Let's Run There" philosophy to an athlete whose career exemplifies the persistence and determination required to reach the highest level—creating inspiration that resonates with anyone chasing their own ambitious goals.