Brooks Spec

This spec ad for the Brooks Caldera was designed to showcase our full creative capabilities in motion graphics and animation. Our team combined authentic trail running sequences with carefully choreographed stop motion elements to highlight the shoe's performance features in an unexpected way. The project required seamless integration between live-action footage and graphic elements, transforming technical product details into visual moments that feel organic to the trail running experience. This self-directed work demonstrates our approach to premium athletic brand storytelling—where innovation in technique matches innovation in product design.

The final spec ad delivers a visually striking piece that showcases Look Studios' ability to merge live-action production with sophisticated motion graphics and animation. The Brooks Caldera comes to life through a blend of kinetic energy and technical precision, proving our capacity to create premium content that elevates product narratives beyond conventional approaches. This piece serves as a powerful portfolio example of our animation capabilities and our understanding of how to translate athletic performance into captivating visual storytelling that aligns with the creative standards of leading footwear brands.